McCafe premium Roast Coffee in K-Cup pods are 100% ethically sourced and Rainforest Alliance Certified. We’re supporting farmers so their communities, and the rainforest around them, can prosper for generations to come. We traditionally fire-roasted our 100% Arabica beans slightly darker than medium for a specifically balanced flavour and rich aroma. Each batch is carefully taste tested by master craftsmen to ensure we deliver that rich, smooth, delicious taste you loved enjoying McCafé feels just as good as it tastes.