Forty years of coffee-roasting expertise inspired our master roasters to perfect Starbucks® Blonde roast—a lighter, gentler take on the Starbucks® Roast. Roasting this blend of specially chosen Latin American beans for a shorter time allows the delicate nuances of soft cocoa and lightly toasted nuts to blossom. Flavourful without being overly bold, Starbucks®’s True North Blend™ brews a delightfully gracious cup that’s perfect for welcoming friends or greeting a new day.